Demak’Up Detox Challenge.

Concepting, Copywriting, Photography, Styling
About This Project

During theDemak’Up Detox Challenge women in the Netherlands, Belgium & Germany were invited to join and give their facial skin a boost with homemade DIY masks during a 10-day challenge.

For this activation I helped with the creation of the concept, did the styling and photography for all imagery and the copywriting for the recipes, all website content, posts on social media and other communication.